Direct Marketing for Arts Organizations

Marketing for nonprofit performing arts organizations has undergone a radical change and achieving results has never been more challenging.

The effectiveness of our brochures, posters, rackcards and print ads, our tried-and-true tools, continue to decline. And adding insult to injury, printing and postage costs escalate, and advertising does not return on investment.

Social media may have its strengths in communication, but it has yet to live up to its potential as a ticket seller.

So, the pressure is on. Arts marketers need to wring every ounce of value from their materials.

And they have to get it right.

Here are 33 time-tested marketing techniques that will keep you on track and get your box office phone ringing.