FREE: Cultivating Word-Of-Mouth In A Six-Part Series

As leaders of performing arts organizations, we put a lot of trust and faith in word-of-mouth marketing.

In this six-part series we look at a significant marketing practice that is fundamentally changing the way corporations do business, and consider its adaptability and scalability for smaller arts organizations.

The information is specially written for arts administrators, and many actionable tips are included.

Let’s get started.


1. Cultivating Word-Of-Mouth: An Introduction

2. Building Your Team

3. Establishing Your Framework

4. Finding Word-Of-Mouth Advocates

5. Activating Your Campaign

6. Measuring Your Success